Glossary · Buying

RRP

RRP stands for recommended retail price. It is the price the manufacturer names at market launch. Retailers are allowed to go below it.

What does RRP mean?

With smartphones, the actual retail price is often significantly below the RRP just a few weeks after launch. On top of that come launch promotions, such as a trade-in bonus for the old device or more storage at the same price.

Prices in Jen's articles are always as of the day of the video. The date is shown above every post.

A general explanation of the term, not from a video. How it plays out on a specific device in everyday use is covered in the reviews below.

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